日本のインターネットサービスは世界に羽ばたけるか?

IVS(11/13-14)の続き。

どのセッションか忘れてしまったが、アメリカでMyspace, Facebookが流行っている中、
日本ではmixi、韓国ではCyworldが流行っている様子などをみると、
サービスで世界進出する場合は単にローカライズするのではなく、
現地のパートナーとタッグを組んでその文化に合わせた展開をすべき、という意見があった。(たぶん、MahaloのJason Calacanisの言葉)

そこで、聴衆から、
「インターネットはコピーの風習があるのに、なぜわざわざパートナーシップを組む必要があるのか。」
という質問が飛んだところ、

Jason Calacanisは、
「コピーしただけでは、その裏にある本質を理解できないし、サービスのノウハウが少ないから。」
と答えた。

本質が理解できないというのはまだいまいち腑に落ちないが、ノウハウがないというのは納得できる。
すでに企画、開発、運営してきたノウハウを収受(または提供)できることは大きい。

事例で出ていたのは、Yahoo! Answerだが、これはもともと韓国のサービスを模倣したらしい。
このサービスはとても大きなサービスになったけど、元サービスの提携していれば、もっと早く大きくすることができただろう、と語っていた。


でも、問題がある。(ここでは世界へ展開していく側の話)

どうやってパートナーを見つけるか、だ。

現地に相当なコネクションがない限り、見つかるまでに時間がかかるだろうし、
その後こちらの考えを伝えきるのにも時間がかかると思う。

パートナーを探す時間と現地の他法人がサービスを軌道に乗せるまでの時間の天秤だろうか。
そう考えると、現地の他法人がコピーしてしまった方が早いと思う。
ある程度インフラが整った地域であれば、最新のIT事情なんてすぐに手に入る。

あと、世界展開する前にどこかの地域向けに流行らせるケースが多いので、
そこに注力している間に他地域でもそのコピーが充満する可能性は高い。
事実、Myspace, Facebookが日本進出したのは、mixi,GREEの登場以後だ。

ということで、メディア・サービスを日本で流行らせてから、世界展開しようとするのは難しいというのが今日の結論。(「日本で流行らせてから・・・」というのがミソ)

それとは逆に、技術というものはそういうことがし易いと思う。
このエントリーをはてなブックマークに追加 Yahoo!ブックマークに登録 この記事をクリップ! newsing it!

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